We are the agency you want to have. We have the best. We make your reality surpass fiction.
Team
Anxo Rodriguez
CEO
Anxo Rodríguez is a producer and talent agent, with extensive experience in the legal and business fields, specialized in intellectual property. As a producer, he has been awarded the Goya for Best Documentary for “Paco de Lucía: The Search”, in which he also served as executive producer. He stands out for his role as Business Affairs in the Netflix series “Money Heist”, as well as in the HBO series “Foodie Love”, in the Movistar+ series “El embarcadero” or in “Look What You’ve Done”. As the founder and director of the talent agency Alter Ego Talent House, Anxo has managed to generate a flow of the best talents between his production company, Espotlight Media, and the agency, including directors, actors, screenwriters, and composers.
Olalla Santamaría
General Director
With dual degrees in Business Administration and Management and Law from ICADE, Olalla has built a career rooted in strategy, leadership, and international business development. She began her professional journey at leading consulting firms such as Deloitte and PwC, later taking on the challenge of leading the European expansion of a publicly listed Chilean company focused on sustainability.
Since 2024, Olalla has led Alter Ego with a clear mission: to drive growth through a representation model based on respect for talent, trust, strategic guidance, and shared success.
María Borbujo
Director and Influencer Manager
María has a degree in Journalism, Advertising and Public Relations and has been deeply involved in the world of influencer marketing and social media advertising since 2020. Throughout her career, she has managed campaigns, developed strategies and supported the professional development of leading content creators, adopting a strategic and hands-on approach throughout.
She currently heads up the Talent Management division at Ego Espace, where she leads a team focused on building meaningful relationships with talent, driving effective negotiations and producing high-impact projects. Her passion and dedication ensure that creators feel truly supported and valued in an ever-evolving digital landscape.
Cynthia Pereira
Brands Account Director
Cynthia holds a degree in Psychology and a Master’s in Marketing. She entered the world of influencer marketing in 2009, driven by family connections that gave her privileged insight into an emerging industry—allowing her to develop a strategic perspective from the very beginning.
Throughout her career, she has worked at agencies and with top-tier brands such as PlayStation, taking on leadership roles that strengthened her skills in team management, strategic planning, and campaign execution. In 2023, she co-founded The Beast Friend with Inés Hernand—an agency where she further developed her creative profile and deepened her expertise in digital talent development, growth strategy for content creators, and creative brand campaigns.
In 2025, she joined Ego Espace as Head of Business Development, with the goal of maximizing the potential of the talent and strengthening the company’s strategic positioning.
Diana Montero
Manager & Actor’s Agent at Alter Ego
Since 2005, she has dedicated his career to talent development in the audiovisual and performing arts sectors. With experience in renowned production companies, he has contributed to award-winning and established productions in English-speaking and Spanish-speaking markets. He actively collaborates with emerging and established talents, applying his own methodology to over 200 projects, ranging from major productions like «Pirates of the Caribbean: On Stranger Tides» to independent projects that drive innovation in the performing arts. His business approach is characterized by involvement, commitment, and a focus on excellence, working with industry leaders such as Atresmedia, Telecincocinema, Netflix, Amazon, HBO, and Movistar +. His deep respect for culture, passion for well-executed work, and love for great ideas define his career.
Our approach enables us to respond to producers, casting directors, and creators, advising them across various departments in terms of career, communication, legality, and financing.
